Building the functionality on Shopify to upload a logo or image and display it on a product is relatively straightforward. With this project, we have gone a step further and we’re digitally mapping the uploaded image onto all the lifestyle images as well as the product shots.

The mapped logo follows the contours and shading of the underlying product and even shows through the water on the lifestyle shots with raindrops. You can even see the logo showing through the transparent fabric in the underside shot.

The technology behind this is incredible. The color of the product and lifestyle shots is dynamically set based on the selected variant so there is actually only a single base image uploaded per shot as opposed to an image for each variant.