Update: This portfolio post is from 2013. Lucid did not build the current Luxy Hair website (but we do love it!).

We get a remarkable number of requests to “build a site like Luxy Hair”. It’s only fair to say their success is due to the energy, hard work, inspiration, and charisma of the founders and the Luxy Hair team.

A beautiful site alone does not a successful business make! If you are working on something fabulous (and unique) and you need help, we would love to hear from you.‍

Luxy Hair was one of Shopify’s first big success stories—building a seven-figure ecommerce-first business using YouTube marketing and engaging, authentic storytelling.

We worked with Luxy Hair on-and-off from 2011 through 2013—incrementally tweaking and refining their Shopify theme—and we helped onboard them onto Shopify Plus as one of the very first Plus merchants.

This 2013 project was a fairly comprehensive overhaul of the theme based on a design created by the client (which looks fabulous even six years later!).

It was a challenging job as we wanted it to be entirely responsive (including the banners)—something that wasn’t commonplace at the time.

The whole theme was reworked using Bootstrap 3.0 as a base framework (while working carefully to avoid the “Bootstrap look!”). This gave us a lot of flexibility and power when it came to the grid, buttons and other design elements—without the need to build everything from scratch.