Custom Shopify Plus theme. We built a beautiful, members-only, custom Shopify Plus theme for Move Supermarket and incorporated storytelling throughout the customer funnels. By highlighting the artisan-made ingredients and the manufacturing process along the way.
Virtual shopping technology. Move Supermarket was looking to have personal shoppers available via live chat, so we implemented a third party integration so that the shoppers act as virtual sales associates and provide product recommendations to increase sales and AOV.
We conducted UX client workshops around the ideal funnel for getting customers who have already signed up on Kickstarter to create accounts.
To power the recurring accounts, we integrated ReCharge payments. Since Kickstarter backers had pre-paid their first year, we set up a flow that automatically discounts Kickstarter backers 100% for the first year of their membership, with a charge delay of 12 months. This allows them to create an account and become members, while not having to pay twice for their first year of membership. Every year after that they will be billed the full membership price. New members pay full price for membership when they sign up and annually, as they have not pre-paid for anything.