The Tattly website had been more or less unchanged since it was first built on Shopify.

We had been involved with minor tweaks and usability and performance optimizations but the site was definitely in need of a major refresh.

Their product count has increased dramatically since they launched and the focus on big, beautiful imagery had increased over the years as their in-house photography team and stylists have found their groove and are producing fabulous content.

So, in collaboration with Tattly’s talented design team, we completely redesigned and rebuilt the site from the ground up with big, beautiful images and a focus on improving the browsing experience to make it easy to find something you like amongst their 800+ removable tattoos.