Shopify Superpowers for BFCM and Beyond

There are an infinite number of things you can do to optimize your online store. This directory is a growing repository of best-practice things you can do to superpower your ecommerce growth—without feeling like you need to reinvent the wheel at every turn. Some of these require partner apps and some can be implemented by your team with very little effort.

Automate Repetitive Ecommerce Tasks

Ecommerce automation allows business owners to save time by offloading repetitive tasks using ecommerce automation tools.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Growth
Improved Profit Margins
Automation
Customer Service
Customer Retention

Automated Order Routing

Route or split orders based on specific criteria.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Shipping
Inventory Management
Fulfillment
Logistics

Bonus Point Campaigns

Offer double or triple points to your new and returning customers instead of breaking the bank with discounts.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Marketing
Loyalty
Improved Profit Margins
Customer Lifetime Value

Collect Actionable Zero-Party Data

Reviews are a fantastic way to collect quality, actionable, zero-party data from your customers.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Customer Lifetime Value
Conversion Rate Optimization
Marketing
Customer Retention

Collect Zero-Party Data

User quizzes, conversational popups, and post-purchase surveys to collect zero-party data.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Automation
Content & Storytelling
Conversion Rate Optimization
Customer Acquisition
Customer Lifetime Value

Customer Personalization

Convert more browsers to buyers by personalizing the shopping experience.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Customer Retention
Customer Lifetime Value
Personalization
Conversion Rate Optimization

Easy Product Bundles

Increase AOV by packaging multiple products into kits or bundles.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Conversion Rate Optimization
Customer Acquisition
Discounting
Fulfillment

Extended Warranties

Increase AOV and retain more customers for longer with extended warranties.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Customer Acquisition
Customer Service
Customer Lifetime Value
Growth

Increase LTV with Subscriptions

Create a better subscription experience for subscribers while increasing your revenue.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Conversion Rate Optimization
Customer Acquisition
Customer Lifetime Value
Customer Retention

Leverage Zero-Party Data Across SMS & Email

Leverage zero-party data across SMS and email (Klaviyo) to personalize the customer journey and boost conversions.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Conversion Rate Optimization
Customer Lifetime Value
Customer Retention
List Building

Make it Easy to Skip or Reschedule Subscriptions

Create brand loyalty by fitting in with the varied schedules and needs of your subscribers.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Customer Retention
Growth
Customer Lifetime Value
Customer Acquisition

Measure Performance & Optimize Subscriptions

Gain actionable insights that help you meet your subscribers’ needs.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Customer Lifetime Value
Conversion Rate Optimization
Marketing
Customer Acquisition

Nocode Landing Pages

Create easy landing pages for holiday deals and gift guides without any custom development.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Content & Storytelling
Conversion Rate Optimization
Customer Acquisition
Marketing

Powerful Audience Targeting

Display the right message, to the right person, at the right time using targeting rules.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
List Building
Conversion Rate Optimization
Customer Acquisition
Customer Retention

Use Popups to Offer Exclusive Early-Access SMS Deals

Incentivize SMS opt-in by offering exclusive early-access deals in your popups.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Automation
Content & Storytelling
Conversion Rate Optimization
Customer Acquisition
Customer Retention

VIP Special Offers

Drive more profitable sales by rewarding your high-value customers and offering exclusive experiences.

  • Ease of Setup
  • Speed to Market
  • Potential ROI

Areas of impact

Average Order Value
Customer Retention
Content & Storytelling
Customer Lifetime Value
Loyalty