Privy's audience targeting rules are a collection of conditions that allow you to target individuals with specific campaigns so that you can display the right message, to the right person, at the right time. Multiple conditions can be applied to a single campaign to target specific audience segments like first-time mobile visitors or customers from the USA who have visited your site more than three times.

Brands can utilize Privy's targeting attributes to segment shoppers to specific campaigns to target exactly who they want, and boost their conversion rates. Privy provides an easy way for users to optimize and segment their displays for both desktop and mobile. Brands can really get as creative as they would like whether it be based off cart value, product ID, or other shopping activity. Privy’s targeting features makes sure you’re promoting your displays to the right audience, and with our top notch Shopify integration you’ll be able to run campaigns based off of real time shopping data for your Shopify merchants.

Brands can take advantage of this feature when creating a Privy campaign under the targeting step. Privy also integrates with most major ESPs, so you can segment campaigns to specific shoppers, capture that data with Privy, and then push it into a separate ESP.