VIP Special Offers
Drive more profitable sales by rewarding your high-value customers and offering exclusive experiences.
Implementation
- Ease of Setup
- Speed to Market
- Potential ROI
What is this superpower?
Reward your best customers this holiday season with exclusive offers and experiences to show your appreciation and drive more profitable sales from your High Value Customers (HVCs). Some examples of these exclusives for the holidays:
- Early access to new products/promos
- Free products with purchase
- Higher tiers of Loyalty Points (ex. Free Shipping, 2x/3x points)
- Exclusive Events (Digital and physical)
- Personal messages from the founders/team
Why is it important for growth?
Your HVCs will be a small portion of your customer base (typically 20% of active customers) who will contribute a considerable amount of overall revenue (40%+). These customers are loyal evangelists who are going to greatly increase overall profits (especially if you are leveraging email and SMS), and they are the easiest sales. They already love your products.
The brands that we work with who nurture their HVCs see three key benefits:
- Higher LTVs allow them to increase their CAC.
- They have high profitability since they are utilizing less expensive marketing channels to drive sales from customers who already "bought into the brand."
- They see faster Topline growth because they hit their sales number through more affordable marketing channels.
How can brands take advantage of this?
Steps to execute Truly Special VIP Offers:
- Identify your HVCs. We recommend identifying and targeting your customers with the highest RFM behavior.
- Update customer profiles across channels to easily identify HVCs.
- Create segments in your email and SMS tools to target these HVCs.
- Build in the exclusive event(s) on your promo calendar.
- Send coordinated messages across email and SMS letting your HVCs know about their exclusive offers.
About this partner
Powerups
Integrations with other platforms that make this superpower even more impactful.
Automate Flows & Segments in Klaviyo
Daasity streams customer data directly into Klaviyo. Once a customer's profile is updated in Klaviyo, an automated flow and segment can be created to message these customers for the exclusive offers during the holidays. This process is fully automated and customer profiles are constantly updated based on each customer's purchasing behavior.
Once the data is passed from Daasity to Klaviyo, there are so many other ways to use this data in an automated way. There are many more automations and segments that you can create based on this core data (e.g., targeting Churning or Lapsed HVCs, sending HVCs a welcome series, targeting customers with different levels of LTV:CAC ratios) to meaningfully drive your business forward and increase your profitability.
Automate Flows & Segments in Attentive
Daasity streams customer data directly into Attentive. Once a customer's profile is updated in Attentive, an automated flow and segment can be created to message these customers for the exclusive during the holidays. This process is also fully automated and customer profiles are constantly updated based on each customer's purchasing behavior.
Once the data is passed from Daasity to Attentive, there are so many other ways to use this data in an automated way. There are many more automations and segments that you can create based on this core data (e.g., targeting Churning or Lapsed HVCs, sending HVCs a welcome series, targeting customers with different levels of LTV:CAC ratios) to meaningfully drive your business forward and increase your profitability.