Conversion rate optimization
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October 11, 2021
Are you leveraging email and SMS flows and automations with your Shopify store—or are you leaving easy money on the table?
When I audit ecommerce brands, one of the first things I look at is their email and SMS automation flows. What I often find is that brands are barely using any flows or automations or, if they are, they’re not AB testing or tweaking and optimizing the flows for continual, iterative improvements. I suspect, for those of you who have been running email flows for some time, if you go and check the content, you will be surprised to see it hasn’t been updated in a while! It’s a good idea to keep your message fresh. Email and SMS automations are some of the simplest things ecommerce brands can implement that take very little effort and provide significant opportunities for growth.
September 9, 2021
Are you losing customers to Amazon because you don’t show shipping times?
Are you clearly indicating shipping times throughout your entire shopping process to make it easy for customers to feel confident buying from you?
September 8, 2021
Designing with data, foundational principles, best practices, and facts
With any complex process, it’s important to separate pre-prescribed solutions from the ultimate goal. It’s important to fully understand the problems and the “whys”—and to avoid jumping to preconceived conclusions.
July 16, 2021
Shopify is dead, long live Shopify!
The time we have all been waiting for has come! Not only do we now have sections everywhere, we have a whole new Shopify Storefront 2.0! Plus a bunch of other new features and enhancements.
August 28, 2020
Which is Better for Wholesale on Shopify—Separate B2B and B2C or One Combined Store?
Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.
April 30, 2020
Shopify Superpowers: How to optimize your site for conversions using Privy popups
Use site displays to turn more visitors into email subscribers and customers. By using our partner platform, Privy you can easily set up beautiful site displays to capture more emails and SMS opt-ins with pop-ups, banners, fly outs, and more.
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November 20, 2019
How to use authentic storytelling for increasing conversions during BFCM
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.
October 28, 2019
“You’re x away from free shipping” cart upsell
A really easy way to increase average order value is to add a little message to the cart saying something like “you’re $5 away from free shipping”.
October 25, 2019
Rebuilding our Redirectify app for Shopify
The last 6 months have been an eventful period for our Shopify app Redirectify. It all started with Google’s Search Console update, resulting in many challenges for us, but ultimately resulting in a better app.
