When I audit ecommerce brands, one of the first things I look at is their email and SMS automation flows. What I often find is that brands are barely using any flows or automations or, if they are, they’re not AB testing or tweaking and optimizing the flows for continual, iterative improvements. I suspect, for those of you who have been running email flows for some time, if you go and check the content, you will be surprised to see it hasn’t been updated in a while! It’s a good idea to keep your message fresh. Email and SMS automations are some of the simplest things ecommerce brands can implement that take very little effort and provide significant opportunities for growth.
Are you clearly indicating shipping times throughout your entire shopping process to make it easy for customers to feel confident buying from you?
With any complex process, it’s important to separate pre-prescribed solutions from the ultimate goal. It’s important to fully understand the problems and the “whys”—and to avoid jumping to preconceived conclusions.
The time we have all been waiting for has come! Not only do we now have sections everywhere, we have a whole new Shopify Storefront 2.0! Plus a bunch of other new features and enhancements.
Experimenting with selling custom physical gift cards produced by the Shopify Hardware Store.
A bit of an experiment in the spirit of curiosity and continual learning, the Lucid Design Store is now live!
Many brands sell directly to their customers as well as wholesale to retailers and resellers. The question comes up a lot as to whether it is better to run a single store on Shopify that serves B2C and B2B customers—or whether it is better to run separate stores. There is, of course, no simple, best-practice answer to this question—and it does depend on your needs and how you have structured your wholesale offering.
Use site displays to turn more visitors into email subscribers and customers. By using our partner platform, Privy you can easily set up beautiful site displays to capture more emails and SMS opt-ins with pop-ups, banners, fly outs, and more.
Authentic storytelling strategies to increase conversion rates on your website—from the top of the funnel through to post-purchase and beyond. How to turn your visitors into customers and your customers into fans.