Our processes and how we work
September 8, 2021
Designing with data, foundational principles, best practices, and facts
With any complex process, it’s important to separate pre-prescribed solutions from the ultimate goal. It’s important to fully understand the problems and the “whys”—and to avoid jumping to preconceived conclusions.
May 14, 2021
The Lucid Design Store Project, Part 2: Gift Cards
Experimenting with selling custom physical gift cards produced by the Shopify Hardware Store.
May 3, 2021
The Lucid Design Store Project, Part 1
A bit of an experiment in the spirit of curiosity and continual learning, the Lucid Design Store is now live!
February 20, 2020
Magento to Shopify Migration: V1 End of Life & the Benefits of Shopify
After June 1st, 2020, Magento will no longer provide support or maintenance for version 1. The only options for store owners still running version 1 are to upgrade to version 2 or to replatform off Magento entirely. In this guide, we discuss migrating from Magento to Shopify and the benefits of Shopify Plus.
October 10, 2019
The tools, apps and services we use in running our agency
Over the years we’ve built up quite the collection of apps and services that we use to run our agency and manage our teams and projects.
March 27, 2010
Our process and how we scope website and branding projects
At Lucid, our philosophy is a bit different. Rather than focusing on how much something is going to cost, we prefer to find out as much as we can about the project so we can start a discussion about what an appropriate scope of work might be. We want to find out as much as we can about the people, their story and ethos, the potential market and competitors, and the size of the opportunity. We want to determine where we can best add value to the journey.